The SHIFT BEANIE is built around the iconic 17 front symbol, the piece features a soft textured fabric insert framed with rhinestones — creating contrast between softness and shine. Each beanie is finished with hand-painted white detailing, making every piece slightly different.
A yellow side label adds a final accent and reinforces the idea that identity is never static.
We usually style it with the 17 in the front, but it can also be worn reversed for a cleaner look — depending on how you want to shift the balance of the outfit.
Because evolution doesn’t always happen loudly. Sometimes it’s just a small shift.
